Rachel is a strategic marketing and content leader who excels at turning complex, multi-layered data into an undeniable story. As a Master’s-level journalist and strategic communications leader, her career is defined by finding the narrative thread that connects an organization's message to its global audience.

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In her role as a social media editor and producer at E! News, Rachel manages multi-platform digital strategies that reach a aggregate audience of over 87 million followers. Operating at the intersection of media, culture and digital platforms, she serves as the creative glue for her teams — balancing the fast-paced, rapid-turn demands of a breaking newsroom with the long-term, calculated planning required for major product launches and high-profile cultural milestones.​

 

Her expertise shines under the bright lights of high-stakes, real-time media operations. From the red carpets of the Grammys to the Oscars, Rachel has directed end-to-end multi-platform coverage, navigating intense deadline pressures to align immediate news cycles with global business objectives. A skilled interviewer and researcher, she possesses a proven track record of extracting compelling, high-retention stories from prominent figures and subject matter experts, including interviews with icons and cultural figures like Jane Fonda, Ben Stiller, Chelsea Handler and Machine Gun Kelly.​

 

That knack for simplifying the complex is a true signature of her work. During her time at FOX 11 Los Angeles, Rachel spearheaded an innovative, social-first explainer video series. By translating intricate local news, data-heavy reports and city updates into highly digestible videos, she successfully grew their digital audience by over 13% in just three months.​

 

Beyond her editorial and writing command, Rachel is deeply analytical. She utilizes platform metrics, sentiment analysis and workflow automation to prove the strategic value of communication efforts and guide long-term creative pivots. Whether she is leading a cross-functional team of creators, collaborating with high-level B2B stakeholders or ensuring flawless copyediting standards, her goal remains the same: protect narrative integrity while expanding public discovery.​​

 

Rachel holds an M.S. in Journalism from the University of Southern California and a B.A. in Mass Communications & Media Studies from Arizona State University.