Rachel is a Strategic Marketing and Content Leader working at the intersection of music, entertainment, and digital platforms. As a Social Media Editor at E! News, she leads platform strategy for a combined audience of 87M+, bridging the gap between editorial storytelling and global business objectives. She specializes in building creator ecosystems and high-impact narrative strategies that drive audience engagement across multi-format surfaces.

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Her expertise lies in high-stakes B2B stakeholder management, where she navigates complex relationships with talent managers, artists, and industry partners to align creative content with shared growth goals. From the Grammys to the Oscars, she has a proven track record of executing multi-platform GTM strategies and driving massive engagement—including 65M+ views for a single video. She is well-versed in leveraging AI-driven sentiment analysis and platform analytics to inform long-term creative pivots and drive brand adoption.

 

Rachel combines a reporter’s eye for story with a strategist’s focus on ROI. Whether she's interviewing A-list talent or scaling digital-first brands, she is an expert in translating culture and conversation into compelling content—utilizing a deep proficiency in industry-standard digital and audio production tools to navigate the evolving creator economy.

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Rachel holds a Master's in Journalism from the University of Southern California and a B.A. in Mass Communications & Media Studies from Arizona State University.