Rachel is a Strategic Marketing and Content Leader working at the intersection of entertainment, music and digital platforms. As a Social Media Editor at E! News, she helps lead platform strategy for a combined audience of 87M+. Her work focuses on bridging the gap between editorial storytelling and business objectives. She specializes in building creator ecosystems and high-impact narrative strategies that resonate on a global scale.

 

Her expertise lies in high-stakes B2B stakeholder management, where she navigates complex relationships with talent managers, artists and publicists to align creative content with shared growth goals. From the Grammys to the Oscars, she has a proven track record of executing multi-platform GTM social strategies and driving massive engagement, including 65M+ views for a single video. She is well-versed in leveraging AI-driven sentiment analysis and platform analytics to inform long-term creative pivots and drive platform adoption.

 

Rachel combines a reporter’s eye for story with a strategist’s focus on ROI. Whether she's interviewing A-list talent or scaling digital-first brands, she is focused on the future of the creator economy and helping organizations navigate the evolving social landscape.

 

Rachel holds a Master's in Journalism from the University of Southern California and a B.A. in Mass Communications & Media Studies from Arizona State University.